Imposter syndrome is the most insidious fear factor holding women back from achieving success in their businesses, brands, or big ideas.

​It's a common experience that makes us doubt our abilities, accomplishments, and worth, and it can impact our personal brand. Too many women feel that they need to over-show and over-prove to be worthy of receiving or achieving the brand success their counterparts have, and they doubt themselves in silence. As a woman who has struggled with imposter syndrome myself, even after being on television, winning awards, being hired as a five-figure marketing consultant, and working on hundred-million dollar brand campaigns for iconic food brands, I know firsthand how paralyzing it can be.

But the good news is that there are ways to overcome imposter syndrome and build confidence in yourself and your personal brand.

​Here are some solutions that have worked for me and can work for you too:

Understand that successful-looking people don't have it all figured out.
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It's easy to look at successful people and think that they must have everything under control. But the truth is, they don't. They've simply learned to prioritize progress over perfection. They keep moving forward, taking small steps each day, even if they don't know exactly where they're going. So, instead of comparing yourself to others, focus on making progress every day.

Don't make it about you.

Imposter syndrome is a self-centered behavior that paralyzes you from fulfilling your purpose and passions that will bless others. Instead of focusing on yourself, focus on the impact you want to make in the world. What do you want to achieve? What problem do you want to solve? By focusing on your mission, you'll be able to move past imposter syndrome and start taking action.

Embrace your uniqueness.

One of the best ways to build confidence in your personal brand is to embrace your uniqueness. Stop trying to fit in and start standing out. Celebrate what makes you different and use it to your advantage. Whether it's your background, your skills, or your perspective, there's something special about you that no one else can offer.

In conclusion, imposter syndrome can be a challenging obstacle to overcome, but it's not impossible. By prioritizing progress over perfection, focusing on your mission, and embracing your uniqueness, you can shatter imposter syndrome and unleash your inner confidence. So, go out there and build the personal brand of your dreams!

​Are you starting or relaunching your business? 

I want to give you a valuable template that will preserve your energy, time and resources. 

But before we dive in, can we acknowledge this: our lives are busy, so it is important that we work smart.

I learned this the hard way and, in the beginning, wasted lots of time and money (to the tune of several thousands of dollars) on the wrong things at the wrong time. 

I have since learned to start any new venture with a simple practice I implement first. 

I call it my Passions-to-Profit  “5P Strategy”.

It’s a simple but powerful set of 5 question stems that help you focus on the quality-critical, core function of your business. I use it to quickly assess businesses I’m interested in acquiring or getting involved with. The 5 P strategy ensures I’m building my business for income and not ego.

I even use the 5P’s when working with clients to help vet who is ready for consulting services and who’s not.

So, let’s uncover these 5P’s! Grab a pen and paper because here is how the 5P Strategy goes:

• Purpose – Know Your Why? What is the driving force that compels you to do what you do? Think beyond money or fame.

 

• People – Know Your Who? Who are you serving? Who is your ideal customer and what are their characteristics? Focus on one type of person.

 

• Pain – Know Your What? What pain does your ideal client feel? What problem do they have that you have the solution for? 

 

• Process – Know Your How? How do you deliver a transformation for your client? We all love a good before and after story; How do you help your customers go from version A to version B?

 

• Proof – Know Your When? How will you know when you are successful? Define clear benchmarks for your incremental successes.

These are the 5 powerful questions I advise you to ask yourself to focus your thoughts and maximize your efforts. 

It’s not enough to just start a business that provides a flurry of activity, but offers no depth or sustainability.

If you want my help, send me a message today. Me or someone from my team will get back to you!

I am over the moon to finally launch Inspired Income! This work is business baby #4 and it has waited patiently in the wings of my imagination for its time to shine.  

When I launched my first small business in the corner of my mom’s dining room, and leveraged it all the way to the WEtv boardroom with $0 and zero connections, I learned a lot about what to do and what NOT to do. 

Now I’m sharing it all with you! ...But first, have you noticed what I’ve noticed? 

That everyday a new crop of coaches raises up and wiggle their way into your social media feed.

Although many passionately preach, few can provide proof. 

Let me be clear – I am not a coach. I am a professional marketing communications and content strategist (you can verify me on LinkedIn). I am also a business educator.

Through Inspired Income I am committed to giving you the proven knowledge and skills you need to make month-changing money in your small business.

Inspired Income is my digital lounge and creative studio where you can come, sit down and be helped to grow your business, brand or big ideas. I encourage you to visit here weekly for inspiration, empowerment and entertainment (meme queen coming 'atcha). 

Entrepreneurship has allowed me to experience personal and financial rewards that I never dreamed possible. I desire the same for you.

Realizing any dream takes courage and work, but now you have Inspired Income to help you on your way!

Let’s journey to wealth, fulfillment and impact together!

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